Alchemy Key

Ann-marie, Founder of Alchemy Key, sees that with a culmination of being ‘self’ aware and being ‘environmentally’ aware, people can actually start to heal their inner & outer spaces. Her 15 years of Interior Architecture and 5 years of subtle energy work has culminated into the Alchemy Key.  It is her mission and passion to give people tools to unlock their own healing. A power within us all!!!

  • 10-20% discount available to iiofJOY members – Yay!

Cherry Baillie – CALAB

CALAB is a collaborative approach to personal self-development and understanding. Cherry helps you to understand who you are and how to use your own personal magic to live your best life.

Cherry is an Architect the planner, designer and builder who collaborate with holistic practitioners within the mind and body industry to help you create the brand/lifestyle you want and develop a mind for success.

Matrix Concierge

Matrix was born out of founder, Ebru Macavoy’s passions and interests. Ebru didn’t just want to build any concierge business, but the finest, most personal service available anywhere. They call themselves an ultra-concierge, because they always aim to exceed members’ expectations, not just meet them.

What is matrix?

To members both private and corporate, matrix is many things: a private concierge service, a business network, a private members club, ​an event planner​ and the creator of extraordinary experiences.

Delivering against all expectations and providing outstanding levels of service​ has been critical to their success, as has the dedication of their team of personal concierge’s or as they prefer to call them dream makers.


Their goal?
To make the ordinary extraordinary and to make every wonderful experience last a lifetime.


Mind Body Spirit Festival

The Mind Body Spirit Festival was founded in 1977 by Graham Wilson, fuelled by a desire for people to discover the spirit within and open themselves up to possibilities previously only dreamed of.

The Festival was the first exhibition in the world entirely devoted to the pursuit of healthier, more creative and fulfilling lifestyles. It offered a home for spiritual seekers and pilgrims from across the globe, offering them a safe place to commune, share ideas, beliefs and philosophies.

For the first time ever, the Festival brought together foremost authorities, best-selling authors, pioneers and leading organisations in the seemingly diverse areas of eco-living, natural health, complementary medicine, alternative technology, spirituality and personal growth.

This unique, ground-breaking formula created a blueprint for all future shows of this kind. Today, it remains the largest and longest running event of its kind in the world.

Now under the care and stewardship of Melvyn Carlile the Festival continues to evolve and grow to meet the needs of a whole new generation.

The next event will take place at Olympia London,   29th April – 2 May 2016

Vivid Trust

Our mission at Vivid is to help you deal with the challenges you are facing in your daily lives and in your communities. From developments on the global level to the higher dimensions of spirituality, our products are aimed at supporting your individual journey along the way. Regardless of whether you are a light worker, an indigo or crystal child, or are a plain skeptic of everything spiritual, have a look at our ever expanding range of good, some which are channeled and designed from spirit beings while others are plain practical. Yet all of them have been manufactured with the benefit of humankind in mind.